inFUSed Group, the company created by students from Ferndown Upper School as part of The Enterprise Challenge achieved a virtual clean sweep at the 2013 final award ceremony this week.
The company, led by young Managing Director Dom Keeyley and his team, achieved success in the following categories:
inFUSed Group was set up with sponsorship funding from mwa Digital and sixteen other businesses in the region.
A regional business leader mentors each group of students throughout the process and recognition also goes to Danny Godfrey, CEO at Renewable Energy Company The Warmer Group who inspired the students to success.
We would like to congratulate everyone who contributed to the cause and of course hats off to Dom and his board of budding entrepreneurs’ for a great achievement.
The Enterprise Challenge is an initiative to help develop an entrepreneurial culture in local Schools with the intention of enhancing employability for our next generation.
Managed by the Enterprise & Skills Company in association with local businesses, the Enterprise Challenge is open to Years 10 and 11 in school, and Years 12 and 13 out-of-school.
Students are given the opportunity to make and sell real products to real people for real money using a company they have formed with the assistance of a local business mentor.
The project lasts for 16 weeks and concludes with a competition to find the ‘Company of The Year’, where students need to make presentations to a judging panel consisting of local business professionals.
The outcome is designed to nurture the skills required for success in education, employment, lifelong learning and personal development.
As part of the process of creating a business, students appoint directors, name and brand their company, and decide on how to raise starting capital.
The newly formed company designs and manufactures an innovative product or products to sell at local Christmas trade fairs, defining their companies’ success by creating opportunities and meeting deadlines.
Students will also be responsible for the marketing, finance, sales and IT of the company.
Post Christmas, teams work towards a final company report (reflecting final accounts) and a professional 5-minute PowerPoint presentation.
Each company will compete against the other student companies in the Enterprise Challenge to win the coveted Bournemouth University ‘Company of the Year Award’, as well as many other sponsored trophies.
The program concludes with a dazzling showcase of talent judged by prominent local business people.
"How to Prepare a Networking 1 Minute Pitch" by Dee Clayton
Constructing your Home Page Elevator Pitch can be a real challenge.
For those of you not familiar with the term, an Elevator Pitch is what you say in about 10 seconds when someone says, “What do you do?”
In a sales promotion or networking environment, this actually translates to, “What do you do and should I be bothered?”
The relevance to digital is of course your Elevator Pitch ‘should’ be what grabs a users attention when they land on your Website Home Page.
If you tackle this task without getting your foundations right, it can be a painful experience.
Everything you seem to want to say about your business has been done by your competition and nothing seems to really define why you are different.
It’s all too easy to slip into industry speak, cliché, gibberish, and in the case of one project I saw go live recently, the company bowed out completely and decided to tell people what it ‘didn’t’ do instead of what it did do.
I didn’t know whether to put that one down to a lack of faith, insecurity or just bad advice.
So in the absence of a full-blown persona creation and message strategy, I came across a great resource from an award-winning presentation skills and public speaking coach that could really help you.
Dee Clayton is the author of ‘Taming Your Public Speaking Monkeys’, a book written to help people deal with Public Speaking and become more engaging presenters.
She is also an ex-marketer, although in my book good marketing is a state of mind so once a marketer always a marketer I’d say.
Dee has always worked frontline on the agency side with big brands so she knows all about creating a value proposition and increasing purchasing intent.
Her latest freebie is a great guide called ‘How to Prepare a Networking 1 Minute Pitch’, and you can download it completely FREE right here.
You don’t even have to register or dump your Email address in to get it.
It’s a 4-page PDF document based on Four Simple Steps and examples along the way.
Although the guide is written to help with networking and yes you won’t keep new visitors to a Website glued to the Home Page for a full minute, its really easy to see how you can pull elements of your 1-minute wonder back into bytes for your Home Page Elevator Pitch.
Let me know if helps, and if you have problems with Public Speaking Monkeys, Dee is really good with that as well.
Here are 10 good reasons why Rapid Prototypes provide a logical route for planning, scoping, accurately costing and building a Website:
Prototyping typically goes through 4 stages, and this is duplicated when creating Responsive Design versions of the main Website that are intended for Smart Phones:
Some experienced UX Designers will plan the main pages of a Website as a hand drawn sketch first.
These people are experienced enough to get layouts on paper, backed up by supporting materials such as a Design Brief, User Profile & Persona Report, and the results of Marketing Research.
The Low-Fi (Low-Fidelity) version of the Prototype has the navigation set up and templates for the main pages. These pages are usually made up of grey blocks and subtle notes to indicate what is going where.
The Low-Fi version will be created in full scale, with working navigation, and will cater for the requirements of Responsive Design if specified.
Straight away, client and agency team members can begin collaborating.
The Low-Fi version is duplicated in a flash and we now start to add graphical elements using stencils and widgets.
Complex features such as pop-up interactions can be added so clients can start to get a real feel for how design and functional elements will play out.
The Hi-Fi (High Fidelity) version is as real as the proposed Website.
Ideas are shared and discussed, feedback can be pinpointed and incorporated, buy-in can be approved from stakeholders and the best news of all is that everything is available from a single login protected repository, so there’s no trying to keep track of Email threads and attachments across several different locations.
Below: Comparison between Med-Fi and Hi-Fi version of a smart phone plan
Unless you are planning a very simple Website with basic functionality, Rapid Prototyping can save you a fortune and even protect your project from potential failure in a number of areas.
Author: Philip Allen is the Studio Director at mwa Digital. He delivers Search Visibility & Engagement Strategies for companies who want to build immersive relationships with their audience.
Great article by Lead Designer Paul Barnes on the grid system thats used in Responsive Web Design. Great for non-techi…http://t.co/zDT7nHiv 18 weeks ago
Very interesting article that prompted me to comment at the end http://t.co/OUJYX43d 19 weeks ago
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