Introducing Italian Car Spares and Repairs

Italian CSR was formed in 2003 to deliver specialist car servicing and garage services for Alfa Romeo and Fiat cars throughout Dorset. The company has factory-trained technicians, specialist diagnostic equipment and provides savings of up to 50% on main dealer labour rates.

Italian CSR competes against other independent car servicing businesses in addition to main dealers. The company was keen to upscale its marketing efforts to increase market share whilst its opposition seemed to be tightening their belts in the recession. A quick return on investment would be vital so only the marketing tools that could achieve this would be considered.

We researched the market thoroughly to get an understanding of what drives motorists to use particular types of services. Traditionally, motorists who buy new cars use the main dealer to carry out services for the first three years then use the independent market for lower costs.

It was clear there was an opportunity to catch new car buyers who required servicing in the years immediately after purchase and who were looking for value in the market. Knowing that trust and integrity were key influencers, mwa Digital developed a new dealer style Web site identity with a complete re-brand.

Intensive research into the way motorists use search engines to find car servicing businesses helped us develop a Web site navigation structure that motorists would find instantly familiar and the new Web site was fully optimised for local business search listings in Google, Yahoo and Bing.

» Market Research » Online Strategy » Web Planning » Domain Name Registration » Super Fast Web Hosting » Email Set Up

» Logo Design » Branding & Identity » Professional Web Design » Search Engine Optimisation » Google LBC Optimisation » Google Analytics

The Web design-rebuild has been a resounding success with Google related visits to the site out performing all other print and Web directory listings. Home page bounce rates dropped by 50% immediately after the site was launched and visitor time spent on the site trebled, and the site achieved Page 1 Google Rankings within 10 days of launch. A marked increase in new customer calls is attributed to the trust installed by the improved Web site image and the relevance of the Web site content to customer's requirements.

This small business Web Design project proves that the expertise available from a professional Agency is actually far more cost effective than people realise. Although off-the-shelf, template or outsourced solutions seem cheap on the surface they simply don't have the standards of design needed to instil trust or the content relevance to convert casual lookers into customers - this is because the business owner has been asked to provide basic content and most business owners don't have the time or expertise needed to really get to grips with what makes Internet searching customers tick.

The professional solution will attract more visitors, convert more customers and pay itself back in a very short space of time.

Call us now to discuss your new strategy and next Web design, eCommerce or online marketing project - 0844 544 9553
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